"The Viva Vigan Festival of Arts is celebrated during the first week of the month of May. It was started in 1993 by the Save Vigan Ancestral Homes Association, Inc. (SVAHAI) to promote awareness of the value of the historic town, which was hoped to strengthen resolve to preserve and protect this heritage site. For the past sixteen years, the festival of arts has been successful in drumming up attention for Vigan’s ancestral houses. With the help of national and local agencies, as well as media, arts and non-governmental supporters, the festival has also succeeded in promoting other aspects of Vigan. Its popularity has even benefited the whole tourism industry of the northern region, bringing in tens of thousands of local and foreign tourists curious to explore and have a “northern experience."
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